Google is launching a developer preview of something it’s calling “AMP Stories." Beginning today, it will begin testing a Stories format that will appear in Google search — but only if you go looking for it. Search for a publication like People, CNN, or SBNation and you might get served a...
Google's fast-loading, data-saving AMP sites help you load websites fast, but they come with an undesirable side effect for publishers: a Google URL as a prefix. That will change, as Google has figured out a way to serve AMP pages to the original URL.
Google is tightening its grip on AMP content and says websites must now offer AMP articles that are similar in parity to their official page. This will prevent bait and switch articles that are taking advantage of the AMP platform.
Lyft drivers are normally used to hearing an audible ping sound to let them know when potential customers are available. However, those who are deaf and hearing impaired often miss out on this so the company just announced a new product called Amp that will sit on the driver's dashboard.
Google just released a new blog post to detail some changes that are going into the way URLs are display on an AMP website. The biggest change here is the ability for the user to share the actual URL of the article, instead of only having access to the AMP version of the URL.
Microsoft is joining the AMP -- or accelerated mobile pages -- effort in full force. The Bing app for Android and iOS will soon show AMP results where supported. AMP pages present content with minimal rich elements and result in pages loading 80% faster.
At the start of last month, it was reported by Recode that Google would be expanding their AMP search results from just news, to all results.
Google has now officially started rolling this change out, and mobile users should gradually start to see more AMP icons (lightning bolts) appear next to...
When Google introduced the AMP project, it was first only available to news sites via a sliding carousel.
This is changing and Google will now start to indicate whether or not any search result is AMP compatible via a lightning bolt.
Just a couple of months ago we saw Google launch AMP and start featuring publishers who participate in Google's own search results.
The company is taking this a step further today by announcing AMP is coming to Google News. Google News users can start looking forward to an AMP carousel filled...
In December, Google themselves told the world they would be launching their Accelerated Mobile Page initiative sometime in February.
Since then, they've been mostly quiet except for an announcement about ads being ready for its launch. Now, Ad Age is reporting that "several sources familiar...