Google recently started letting users install Android applications directly from a Google search.
Now that this feature is live, developers are able to monitor their new application installs with analytics and see exactly what keywords users are searching for when they installed their application.
App Annie collects data on application stores for various platforms and they have just released their retrospective of 2015.
Two big key points show that Google Play brought in twice as many app downloads as the App Store in 2015, but the App Store is bringing in 75% more revenue than Google Play.
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