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Google formally launches Nearby

Google today launched Nearby. It's a software feature that helps your device detect apps and information that might be useful to them when they visit certain places or are near certain objects.

For instance, walking into a CVS store could trigger a notification that tells you that CVS has an Android app. You could also easily connect to a nearby Chromecast device. This is the first step of the Physical Web that Google has been working on for over a year now.
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