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App distribution - Available countries

pledgeX

Lurker
I'm in the process of releasing my first app. Whilst uploading to the play store I notice it asks you what countries you want to distribute it to. I'm not sure what to select here.

My app is currently only translated in English. I was planning to release initially in English speaking countries (primarily so I can understand and feedback/reviews/errors from users), and if/when I'm happy with the app, I could look at rolling it out to other countries.

Are there any rules/recommendations as to where you can distribute if you don't translate the app? For instance, there's plenty of English speaking people in France, but would I be 'punished' if I didn't translate it to French when selecting that country?

Similarly, can users see what language the app is in before downloading it? I wouldn't want users to think the app is available in their language when that's not the case, as obviously they'd be disappointed.
 
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