Sometimes apps might be doing things and consuming data when in background, things like Facebook. Using the FB mobile site in a browser, that would only consume data for the browser session you're using, that's it. Close the browser, no more data.
I prefer mobile sites over most apps. Not sure about data usage either way but, as @mikedt said, there's nothing going on unless it's opened. If you use Chrome it has a data savings setting too.
OK... As a example ... Google now has weather cards how much data would that use compared to AccuWeather? According to my AccuWeather 13.95 data and 12.95 cache...
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