You can download the latest android source code from google, but you'd have to build it for your device (which is more work than it sounds, and may involve solving problems like the lack of drivers for your hardware). That's why most of us rely on the manufacturer or other developers to do this.
My advice would be that if you want Android 4 you buy a phone that already has it available. To be sure of getting the latest updates through official channels you want a Google Nexus device. ...
I've been lurking AF for a couple weeks, and I found myself favoring the Galaxy Nexus GSM because of the enthusiasm shown here for it, so I downloaded unlt.sh (a wonderful Linux tool, BTW), the 51-android.rules udev definitions for USB connectivity, and the Android and Java SDKs in preparation for perhaps doing a little work.
I've downloaded yakju-jzo54k-factory-92ff9457.tgz (Android 4.1 GSM "Maguro") and find that it contains:
flash-base.sh
flash-all.sh
radio-maguro-i9250xxlf1.img
image-yakju-jzo54k.zip
bootloader-maguro-primelc03.img
Do I misunderstand that if I purchased a used Galaxy Nexus GSM from e.g. eBay with Android 4.0, I could run the shell scripts to install 4.1? Would I really need to purchase the phone from Google Store to then install 4.2 in the same manner when it becomes available? Or 5.x? Is that what you mean by "That's why most of us rely on the manufacturer or other developers to do this."
Initially, I wanted the Galaxy SIII but the price is beyond my means at present. One of the desirable features was the capability for storage, and I was considering a 64GB microSDXC Class 10 UHS-1 memory card for apps, data, etc. Since both the SIII and Nexus are touch screen Android devices, I assume (mistakenly?) that apps for one will run on the other.
The Galaxy Nexus though seems to only present internal 16GB storage, so I hesitate to purchase it even from Google, and am at somewhat at a loss as to how to proceed with my first smartphone purchase.
Everyone here seems very helpful, hence my willingness to expose my inexperience and lack of knowledge. I see a PM from D-U-R-X suggesting hands-on experience at a phone store (the nearest is a 4-hr. round-trip, hence my desire to shop and purchase online), so maybe I'll resort to "Device/Carrier Comparisons" for the actual phone choice.
Right now I just wanted to better understand the Android OS choices, and I thank all of you for your considerations and responses.