All the broadcaster needs to do is to write an Android App and deploy it in the subscribers' Android TV!
Broadcasters are already either writing their
IPTV programs for their subscribers to download or they are handing out their own boxes with
IPTV programs already installed on them.
It's clear by now that the internet will be handling almost all our media needs within a few short years. For many of us, it has already happened and more people each day are 'cutting the cord'!
The upside of the
Android TV box is that it is versatile... the downside is that it's unreliable... so where do you stand when it comes to TV/video consumption.
I personally
can handle the unreliability and the sluggishness of changing channels and clicking through pages and pages just to find content I like. It
IS slow but I don't mind because it's also free!
Other people prefer reliability, advanced services such as '
catch up TV' and specific programming that can't be found on
Android TV boxes... and these people are willing to pay for them.
There are already apps that provide
EPG (Electronic Program Guide) information for the
Android TV boxes but they look like shit and are usually quickly abandoned or not updated which makes them unreliable and clunky to use. But this will get better in time.
The horse has bolted and mainstream content providers are once again on the back foot trying to find a way to cash in. What happened to the music industry 30 years ago is happening to the cable industry right now....
...and of course, it will follow the same progression of adoption, too...
They first deny its existence, then they acknowledge it but hope it goes away, then they start pressuring politicians to do something about it, this has no effect so they try to go after the 'pirates' directly, this fails so they go after the consumers, this fails so they eventually find a way to jump on the bandwagon...
It happened when cassette tapes came out, it happened when video recorders came out and it's happening now.
Big corporations never learn and consumers always have to lead the way!
