This really should have happened with the Behold II. There is video of Samsung telling everyone that the phone would go to 2.X when it was released. They reneged on that and said it would only get 1.6.
I can't understand this defeatist attitude that everyone has with saying that we should feel lucky to get an upgrade or that it isn't necessary or most of the people don't care. The fact is the landscape of phones is changing. You certainly wouldn't buy a PC or a Mac if the companies said there's never going to be any updates for security flaws, performance issues, or compatibility problems. Android is a full fledged operating system and should be treated as such. This mentality that the manufacturers have is laziness and greed. Consumers are locked in to two year contracts with the phone they buy and unless they switch carriers or buy unsubsidized, they'll never see anything new.
If Google never released anything new for Android, then fine, but Google is rapidly updating their OS to make it more functional and appealing. The least we can get is timely upgrades for the very expensive phones we purchase. I may root, so a lot of this doesn't involve me, but if the public can expect updates and upgrades from Microsoft, Apple, random Linux derivatives, etc. then they should get the same treatment with Android.