The word for that is "sideloading". Before you can do it, you'll need to enable "Unknown sources" in the Settings -> Applications menu.
There are many different ways to sideload. Here are two:
1. Copy the .apk to the MicroSD card or internal memory. You can use USB Mass Storage mode or you can take the MicroSD card out of the mobile device and insert it into your computer. Once the file is on the card or the device's internal memory, you can then use Easy Installer: https://play.google.com/store/apps/details?id=mobi.infolife.installer
Or you can use a file manager such as ES File Explorer to find it and it will be installed using your default package installer.
2. If you have USB Debugging Mode enabled and the adb platform-tools on your computer, you can use the command adb install c:\folder\filename.apk to directly install it.
If neither of those works well for you, you might try searching for android sideload howto or something like that.
I agree with all above but just checking that you are aware that the normal method of installing apps is from the"playstore" app already on your phone rather than via a pc
Yes, as has been mentioned above, apps should only be obtained through reputable sources such as the Play store, Amazon App Store, GetJar, and the like.
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