Fanboyism and Brand Loyalty You Are Not So Smart they got a point.
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Apple advertising, for instance, doesn’t mention how good their computers are. Instead, they give you examples of the sort of people who purchase those computers. The idea is to encourage you to say, “Yeah, I’m not some stuffy, conservative nerd. I have taste and talent and took art classes in college.”
Thanks, it was an eye-opener for me too. Should help me from getting into arguments about that OTHER phone, lol.I love how there are loads of people in the comments taking it personally, and their justification for it being a bullshit article is because they have owned more than one brand.
Good article.