It was a scary world back then, apple still had it's exclusive, droid does campaign was making moto look great.... Then slowly it was making them look terrible, the Atrix line died, Verizon started to reign in on them slow updates and kill dev communities. And moto had no capital to stop it, so tons of sub par devices watering down the droid brand making it a joke, lack of support, behind on android versions.
Then after Droid turned on us..we turned on it. The term Droid often brought flashbacks of shoddy laggy gingerbread and no ICS in sight and the new name to behold "galaxy" s3 the true iPhone killer emerged.