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Couple of reasons.
On flexpay you're essentially pre-paid, so you pay for everything up front and if you are late on a payment, suspension. You also don't have the ability for overages and anything extra you want (ringtones, 411, more than allotted minutes) you have to have money on a flex bucket.
Also, let's say you upgrade to an Android phone and need to add the data plan. With flex pay you have to pay from the current day to the end of the billing cycle, and then the next months data plan in advance. So it puts an immediate financial burden on the customer when wanting to upgrade to a newer phone.
With flexpay on a contract you are limited to two lines (this does not apply to no contract, then you have a three line limit). With postpay I've personally seen 21 line limit on a single SSN.
You also have a larger Equipment Credit Line, so you can put more of your phone on your bill rather than pay upfront. Current limit on Even More is $500, Even More + is $1200. The most I've seen on sexy flexy is $200.
The only reason people choose to be on flex pay is if they do not want/cannot run a credit check.
i disagree that the only reason is that people do not want/cannot run a credit check. i originally signed up for the flex pay option because it seemed easier to me. my credit is above excellent.
If I'm splitting hairs, forgive me. Wouldn't that fall under the "Do not want" category? And this time I'm not talking about your mo.... nevermind.