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New mail in rebates for new customers

It's just the way things work they try to keep the SAC around $100. That has gone up ever since they started kinda subsidizing phones for example if you bought a motion the SAC for you may have been almost $200 since they were selling a $300 phone for the most $149. That's a lot for a no contract company who only has about a $40 ARPU
I don't like it either but I understand it and I make up the $100 I missed out through my bill within 2 months.
ARPU- Average Revenue Per User
SAC- Subscriber Aqcuistion Cost
 
I sent in for a rebate in February, had a couple run ins with them but it was in the mail today.

One of the fundamental things taught in sales is that it is far cheaper to keep a customer, then to get a new one, but they don't seem to have learned this.
For me, at least it would not take much. A free month of unlimited 4GL (and I rarely use my allotment) would be great and might induce others to go up a step.

There is a lot of money in this business. I worked for a store that used to buy phones at retail and sell them at a discount to get the residuals.
 
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