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No longer offering the $40 unlimited data

So over the weekend I looked into pre-ordering a Moto x from us cellular. the $40 unlimited data plan was an option until I just looked again today. I figured they would change their rates/plans up when the iphone was announced. looks like you snooze you lose...
 
U.S. cellular is changing their rate plans.
Unfortunately from what I've seen it appears that they're trying a share everything plan like VZW. No info yet as to whether they plan on keeping single line plans or not. They plan on charging the same as Verizon which is a mistake for a carrier of their level.
They're bleeding customers as is and this will only help in turning away new one's.
Why pay that much for less coverage? Plus single line user's will no doubt stay away with a price tag like that.
 
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