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Has anyone installed and used the Xperia Z PC Companion software?

Yes.

What are its pros and cons?

It's more stable and reliable than Samsung's KIES for a start! :)

Should we bother to install it on our PCs?

I guess that depends on the individual. I've only used the Support Zone feature to update my firmware so far, as my Google account takes care of contact/calendar sync, and most other tasks I prefer doing via drag-and-drop in Explorer.
 
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