Did you download that file!?!? I'm willing to bet it's ready to infect the hell out of your PC...Otherwise he would just have posted the pics/vids straight up on the site...Makes no sense so be careful...
**EDIT**
If not, he is just trying to generate hits...Seems very fishy that you have to get people to click on the link...Hell, I probably got something just from visiting the site...No biggie for me, I'll just wipe and reinstall, but to others, I wouldn't bother clicking. I thought it was going to be something funny (like the many facebook lols that cane be seen around...)