I found a very interesting article over on Gizmodo showing some of the consequences of the repeal of Net Neutrality. You think Unlimited Data plans were confusing before? Check out what AT&T is up to now. Any of the Telcos can do this now. If the article is TLDR for you the gist is there are now 3 different Unlimited plans on AT&T. IMHO Unlimited is the wrong word to use @AT&T.