The Mrs. is looking to upgrade her aging, but perfectly serviceable husband Galaxy S7 Edge. We stopped at the AT&T store ad saw the S10's on display (as well as the LG V40's). They are doing BOGO's on both. She has always been a Samsung person, but I've never been a fan. If we go with a pair of 10's how much of the "Samsungness" can be removed from the device?