I believe that's directed towards me.
Sorry about how I said that, I was not really pointing it at anyone. But reading your post, it is clear the addiction was the problem. What if he was addicted to heroin, crack, pcp, or the hundreds of other drugs (I could really argue that gasoline is an addiction too.)? Do we still get to blame the drug dealer? Smoking did not kill your family member, a life choice did. Even though 80% of all lung cancer cases have smoked some time in their life, 20% did not. In fact there is a stronger coralation between genetics and lung cancer then smoking and lung cancer. But to blame the product for a persons behavoir, is like blaming a car for the deaths, or a gun for a homicide. The drug your family member took was known to kill for the better half the last century, he still choosed to do it. I am sorry he died, but if I drive a car and get killed in a auto accident, I have only myself to blame.
I really have a hard time beleiving I have to qoute the consistution to you?
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
The freedom of speech REQUIRES the speech to be TRUE. Slander, deflamation, liable, and false testonomy are all crimes, either civil or crimal that directly defineds the boundaries of what is legal. They also require intent, which is critical. You can harmlessly state an opinion with out really knowing the facts.
As for your example, of course it is protected speech. He was not using the speech to commit a crime, scam, or even deflame anyone. He had a personal lie that did not commit a crime.
Which is the bench mark. Congress (notice that word) shall make no law (ie make illegal what does not directly cause injury to any other)....abridging the freedom of speech (as long as the speech is not used for illegal means.)
If the person in question was taking money for a charity and using the medal as proof, then it is illegal, and not protected by anything. If he was deflaming those that received the medal, then it is civilivally liable.
Which brings us to tobacco, if I remember right, they did directly lie about the health problems with their drug. But, once again, that is a civil case. Legally, as long as the don't lie to officals or in a legal binding way, they can say anything they want. If it is not true, they can be sued. Nothing protects a person/corpartion from lying, if that lying causes harm or leds to illegal activity, they will have to face the courts.