In most cases the ads are there in order to offset any potential purchase price for the app. Some app developers also sell full versions of their apps without ads. The liklihood is that the presence of these ads alone is not significantly impacting your phones battery life.
Try things like removing any and all unused widgets from any of your phones home screens; dimming the brightness on the screen; and adjusting the battery profile to a more conservative level. These types of actions tend to help improve battery life.
If you prefer to try mitigating the problem through rooting your phoner, check out the HTC Desire "All Things Root" forum for more info...
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