The one thing I loved about living in the UK was that there is so much competition in the cellular world, over there, that the user always wins. Here in the US they can say "pay this", and we bend over and pay it. My favorite part was that you don't pay for incoming minutes. I could have family call me from the U.S., on my prepaid phone, and was never charged a dime. Try that here that on this side of the pond, and you're forked.
U.S. Cellular doesn't charge for incoming minutes.