When they no longer included the price of the new phone on my old contract, I finally gave up my unlimited data plan. I really was needing more minutes and texts - and I needed to use tethering for my computer on occasion when out of town. It will save me a little money now. However, I think it would have saved me more had I made the switch a year ago. I seem to remember better deals then for the shared data plans - if I'm remembering correctly. (I sure hate to have to pay full price for the new phones. I'm having sticker shock over that one. Guess I won't be getting many new phones now.)