The bummer is, I also read they allow you to "rent" but not play so they do not do the check for root until after you pay of course.
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That is an affirmative.... Let's you rent the movie, and it doesn't do the check until after you go to view the movie. Luckily, you can still watch it on your computer if you make the same "mistake" I did.
I was doing it more as a test to see if they would/could actually block rooted users. Oh well, I guess I can uninstall the updated version of the market, seeing as I don't plan on unrooting my phone just to have the option of renting movies for $3-4 per.
Here the link shows the option to play the movie on your computer. Being as I am at work, I haven't tried it yet.
https://market.android.com/mylibrary
Just log in using your account information, and click on the Movies Tab.