Firmware
Programs stored in the ROM, EPROM, or flash memory that usually control various internal electronic devices (Hard Drives, Keyboards, Displays, etc). Firmware is typically 'fixed' software that is not updated in consumer devices, however it is often updated (or 'flashed') by advanced users to fix bugs or add features to the device. Flashing firmware designed for one device onto a different device, or not following a specific procedure while flashing will often render the device unusable.