Well everyone has their preference.I am one that look at the aesthetics of a device and the performance. I will do a 360 back and forth, raise it up and down a few times in my hands just to get a feel of a device. This is just me. I also like a wider screen like the EVO 4G vs the EVO 3D screen. For some reason I don't like the long slimmer size screens. I also have to see the phone in person before I make a purchase so I don't do pre-orders. Then I make my way to the OS and see how it perform and response. Well this is just me, maybe it's because I don't put case on my phone.