Samsung

[phandroid]

Samsung’s come up with a pretty unique promotion for the Samsung Galaxy S II – take a series of crazy bloggers from all over the interwebz, put them into extreme situations (such as jumping out of airplanes and climbing mountains) and have them simultaneously record an unboxing video of the Samsung Galaxy S II. We [...]

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[AustinTech]

What a gimmick. When you have to do stuff like that to promote your product, the product probably sucks. Sounds like they hired "Frat Boy Ad Agency - Don Draper's ******ed cousin's shop."