Sprint on hold

[OverByter]

I have called VM support numerous times but yesterday while waiting on hold instead of the usual Virgin product promos that I usually hear they were all pertaining to Sprints services. Makes me wonder if Sprint plans on ditching Virgin and going back to their own branded prepaid.

 

[Leslie Ann]

I think they are working to more closely integrate them.

 

[jr2673]

Well thats a good sign i think

 

[mogelijk]

I'd be surprised if they ditched the VM name, if just because they've been spending so much on Richard Branson advertising. I also think they'd get more complaints, if they were to use the Sprint name, over some of the missing calling features, including lack of roaming and LTE.

 

[Leslie Ann]

Ditching the name wouldn't be so easy.
Besides, what would that mean for Boost?

Yes, all under one name is easier to promote and may cost less, but at the same time, 3 brands allows them to focus each brand on different things, and have a different image.