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Adding to Punk's good ideas...steal the ideas the other company's have...rollover minutes, phone credits, accessories, etc. I applaud them trying and hope maybe this is the beginning.
Now that I think about it...what would be best would be a "choose your own" loyalty plan. I also qualify many times over as a long time customer and don't plan on switching to the plan which would end up costing me more.
It is rather funny ... I have been with them since 2000 under VoiceStream..
When I have a problem the give me like 50 anytime minutes .. which is nothing because I never go over the 600 in my plan ....
So taking 5 - 10% off the bill would be better ... because giving me more minutes ... is giving me nothing in effect ..
Jim do a google search on business discounts for tmobile. You might find some interesting things. (both on this forum and internet wide.)
What I found was an "Employee/Member Migration Form" ...
from what I can tell you would migrate your service to the Corporate Account(if there is one) ... (i dont believe we have TMO but use ATT) ...
then it might be 2 full billing cycles be you see any discount also need a company promo code ...
Did you find something for just private acct holders ... ??
Yeah i work for fedex and i get a 10% discount from themSomething else to research, is that Tmobile is paired up with a lot of major corporations to offer discounts. These do get you at least 10% off of your MRC. I don't believe there is a public list of these companies, but a quick call to CC or a trip to the store would net the answer. If you go to the store, be sure you bring in some form of ID proving you work for the company. Business card, Company Badge, pay stub, etc. As well as a phone number for the company.
I know this doesn't relate to loyaty, but 10% is 10%.

The other nice thing is this has made it finally possible to get rid of my home phone.