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What to do with an android app/game?

Hey guys,
Basically, me and some friends are designing and creating a game which we are hoping to put up on the android marketplace. I just wanted to ask if anyone had information on a few things.

a) How do we do this? Do we need to contact Google, Android or another company? Or is there a simpler way of doing this?

b) Should we put the game up for free and then at a later date, if it proves popular, introduce ads? (If we should do this, how do we get companies to use our game as a form of advertisements?)

c) Should we put the game up for an initial price? (If we do this, and the game becomes popular, do we have to worry taxes, and how do we figure out information on paying tax in our country, UK?)

Thanks for any info you can give. :)
 
We're all in University studying various degrees, all of which relate in some way. There is a couple of us doing Games Development, in which we are studying programming, along with two of us doing art and design amongst other things.
 
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