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The same reason they stopped offering unlimited data and allowing you to use 3rd party tether apps on their network, Greed
I never saw the movie, but if I am not mistaken, Gordon Gecko was at the top of the pyramid. The view is different down here.
Yeah, hard to argue with that. When you're on the bottom rung of the ladder and look up, all you see are a$$'s.
But I did have my own business for about 20+ years, and I was always looking for ways to raise my prices without loosing business. i.e. I wanted to send my daughter to private school, buy a nicer home, go on vacations to exotic places, etc. And making more money allowed me to do that.
It may be getting harder to do every day, but I would like to think it is still at least possible to run a profitable business without screwing your customers and workforce. The problem with greed is that it knows no bounds. With greed, even if you are at the top you still are looking for more.
As a customer with choices, the only way a business can take advantage of you is if you allow them to. A company can be as "greedy" as they want, but you ultimately control your money and when and where you spend it.