The new portal is meant to show Sony Ericsson's ongoing commitment to engage with consumers via high-quality entertaining content that would provide them with the opportunity to explore their Xperia devices in new ways.
“The Sony Ericsson’s Xperia Studio invites creative thinkers, artists and intellectuals – from collaborative artists in Denmark to astrophysicists in New York – to take the range of Xperia handsets to their absolute limits and ultimately ‘remake reality’,” Sony Ericsson explains.
The content on this platform will be updated regularly with new projects coming from the handset vendor's collaborators.
The company also announced that the first phase of the project already proved successful, with collaborators from around the world taking advantage of Xperia devices for creating content in new, unconventional and interesting ways.
Some of these would include: “a flame-thrower camera flash, a view of the universe through the naked eye, capturing the perfect wave, creating a song from the ambient sounds of Paris and most recently capturing the extreme tricks preformed by a BMX crew in Brooklyn.”
Each of these projects has been video-documented and the clips are available for viewing on the Xperia Studio platform.
“The project underlines Sony Ericsson’s heritage as an innovator that continually strives to blur the boundaries between entertainment, technology and communications,” Sony Ericsson explains.
As stated above, Sony Ericsson had collaborators from all around the world for the new Xperia Studio project, including:
- Illutron, a collaborative interactive art studio in Copenhagen
- Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC
- Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia
- Annabel Linquist – an artist and musician from New York
- Torey Kish – an extreme sports enthusiast from Brooklyn.
Those who would like to learn more info on the new Xperia Studio project or would like to have a look at content available on the platform should head over to the special website Sony Ericsson put in place for it, here.
