Concerning marketing...Is there a way to measure the "viral" reach of a marketing effort? This thread and the scuttle-but all over the net has built quite a bit of hype around this device. Any thoughts??
As far as marketing is concerned, I guarantee you that the marketing agencies already have a plan in place for the launch date. It wont be as big as the Droid launch because that wasn't only introducing a new device but the operating system on verizon - verizon carried media spend.
For assessing the reach and buzz of the interwebz there are a few tools you can look at. Free ones are Google Trends, BlogPulse, Howsociable, Quantcast to name a few. The pros use services like Radian6, Trendrr and Scout Labs. Measuring how "social" things are is big business. They know what's going on, and are watching.