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Why is Samsung Pay getting rid of rewards? WTF

I do not even use it as much, most of the apps are coming from my google play account, so I am out of the circle of Samsung's account anyways.
 
Companies discontinue things that aren't working for them. So if they think these "rewards" aren't bringing in enough extra business to be worth the overheads they bring then they drop them. It wouldn't be the first service Samsung have dropped (Google of course are the masters at introducing something, losing interest and dropping it a year or three later).
 
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