It's nothing special, just looks like a regular run-of-the-mill, Mediatek quad-core, 1GB RAM, 1028x600 screen, Chinese tablet. Like what you might find at Walmart.
"To avoid an invite only system, and since we are a small company, we are implementing a system where from May 12th to May 19th, you can pre-order the M², but you will not be charged. You will not be charged until you unit is in production around May 20th. We’ll be judging inventory based off this pre-order period, so if your interested in buying as M², we suggest you pre-order or you’ll likely have to wait through a period while we restock. Everyone who pre-orders will receive a unit, and we’ll have a small inventory for those that don’t pre-order, but to ensure you get a M², pre-order."
I guess they're just an importer, and they're getting their order in for a certain amount of devices made by a Shenzhen OEM, who also makes tablets for many other names.