This is why I went through the trouble of figuring everything out down to the pixel and posting it for everyone to use. This is one of the first layouts I saw that was drastically different than the standard "here's a widget, here's an icon, here's my wallpaper" layout. It can make each screen completely different and unique- like having separate wallpapers per screen. And it can be entirely personal depending on the images you use. I have seen others use movie images, comic strips, solid-color shapes with no image...
The best thing about using a "theme" like this is that it doesn't require any hardcore changes to the device. There's no rooting, modding, or ROMs. It's just: install a new launcher, download some icons (or make your own), place widgets on the desktop... done.
I don't know... maybe it's the graphic designer in me that likes a UI that goes beyond cute little icons.
But then again... I do like some simplistic icon layouts. Here's an example of what I'm working on now:
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We'll see how this one works out.