I use Holo Launcher.
Also like:
- Android Assistant (18 features)
- DataSwitch (to kill 3G)
- Flixster (can also manage Netflix)
- Carr Matey (kinda cool to get you back to where you parked car, etc.)
- Jango (internet radio customizable to taste)
- Like Curtis1973, I use MX video player (I use ES File Explorer, buy I'll have to try the Curtis1973 is using to see if I like it better)