The "automatic" brightness setting SUCKS. It doesnt detect high light situations, like being outdoors. To get the proper brightness you need to use the power control widget to set the brightness up to see it in sunlight. Not a big deal, but after using the widget you either have to manually reset it to automatic in the settings, turn the brightness off or on high. Its just kind of annoying. When your in sunlight without the brightness up to the highest level I can see nothing on the phone. Literally the screen appears to be off. Is this just my phone, or does the incredible really not sense high light situations.