Compare these 2 ads (verizon/Apple)

[Member138406]

really? you're starting to sound a little fanboyish haha i love android and the droid does slogan is good, but the robot arm commercials don't really appeal to most people. They should focus more on googles functionality apps, live wallpapers, things like that. A lot of ppl that come into verizon say "ohh you can get apps on this like the iphone does?" ... and I'm definitely not saying to advertise it as an "iphone killer" because we've all seen verizon fail epically with that with the bb storm and env-touch (what a joke) ... I'm just saying.. focus on things normal people care about, don't make the thing look like the ****in continuum transfunctioner (yes i know they say things about the apps, but most ppl are too distracted by the weird cyborg shit going on on their tv screen to notice

I think the cyborg shit works. It kinda plays off the commercial attached... that the phone is not something that just looks really nice and a status symbol, its gets stuff done in kinda an "industrial" fashion.

BTW this is a total jack of the Ford truck commercials. lol but still cool.

YouTube - ‪DROID "Pretty" Commercial: Dissing iPhone as "Digitally Clueless" [HQ]‬‎


I thought the stealth bomber one dropping the droid bombs one was fine too... It kept my attention cause I was all confused what it was a commercial for.

http://www.youtube.com/watch?v=o9fXYQjwR0w

 

[ari-free]

I used to spend many minutes (hours?) looking at mac/next print ads that spelled out every single feature and detail. I miss the days when they were about serious technology instead of being an advocate for dumbed down pop culture.

 

[lunatic59]

But aren't we doing this right now? We don't know what you look or sound like and nobody cares. We just care about the actual response.

To a certain degree, yes, however there is a topic and point of this discourse. And while I think it would be a more effective critique if we were all in the same room, it is not solely for the attention that we post.

The other day someone posted a video here about some woman expressing her views about the iPhone and most of the responses dealt with the size of her chest! That's ridiculous.

Yes, I saw that. I chose to move along.

The problem I have with the verizon ad is that you don't deal with these kinds of issues when you're trying to sell a service. That trivializes serious issues and concerns. Also, it seems to suggest that we shouldn't have videochat or even voice call but should hide behind text exclusively. That's why I thought it was the anti-facetime ad.

I disagree. Advertising is all about evoking an emotional response to a product and in the case of services, it is especially important as there are generally no physical attributes to show. The was pandering to a youth market with the message that what they had to say mattered and was somehow important or profound. And how they say it these days is through texts and blogs. Everyone wants to feel special, important, relevant, unique, etc. For years advertisers have been selling cool over practical, emotion over function, belief over reality ... and it has been working.

Someone's at work all day and want to see his SO during a break...I understand that. but Apple goes a bit too over the top with the sniffing and crying and contrived drama.

I get the instances where it's appropriate. Some friends of mine had their son studying in Italy for several months and they Skype'd daily. The problem is when people use the electronic medium to insulate themselves from real and personal interaction.

 

[stainlessray]

it's safe to say that most of us in this forum at this time do not belong to the demographic the adds were tested for. apple is very very good at identifying with a particular group of people, and making them believe that they are alike and superior to all others.

though it was awkward, to me, i believe that it will reach straghit into the minds orf the people who it was intended for.

the VZ add was, as said already, cryptic.... but again it may do exactly the same thing. time will tell. it was a risk for them i'll say that! safe to say if they had been attempting to reach a 36 year old male from the manufacturing industry and drives a minivan, EPIC FAIL.obviously, it was not!

perhaps with the green youthy teenager type, it will fair better.

 

[Fonseca]

The Apple ad is much better.

 

[ionekoa]

I thought the message of the verizon ad was that people should be able to express their ideas without the worry that they wouldn't be taken seriously because of what they look like. Good ideas shouldn't be censored or dismissed simply because they are different.

what does that have to do with anything? all their little friends that they text and chatter to(interesting that teenage boys are irrelevant in this ad) already know what they look like and have formed their opinions about them. in reality, none of these teeny-bopper girlies are putting out good ideas anonymously in a format that allows them to be judged on the merit of their thoughts. so, not only is the "message" of the ad irrelevant, it's a lie.

the fact of the matter is, no one cares what you think, it's what you have to offer(looks, status, power, money) that impresses people and causes them to listen to you. the VZW ad tries to BS people into thinking that "if you sign on with verizon then people will take you seriously". that's bullshit. hell, vzw wont even take you seriously. even if it were true that people(at least people in america since this is where the ad plays) were capable of looking past image to find substance, the carrier you use to put that substance out there does not affect the substance at all.

i suppose that makes it more laughable than anything else, they are trying to sell the image that by subbing their service you will be able to break out of the constraints of image over substance.

now let's look at the iphone ad. it's all about image, openly about image. the woman is upset about her haircut and afraid of her SO laughing at her. it then goes to this "touching"(IMO it's way too sugary to actualy be touching) moment where he initially laughs, but then reaffirms her and her new image. it's real. most of us have been, face to face, in similar situations, being concerned about a new hairstyle, outfit, whatever and how our friends will react to it(for most of us that ended in jr high or highschool). i can name one american android off the top of my head that has a FFC, that being the EVO(i know that there may be one or two more, but i dont know which they are and they aren't on sprint.).

this ad tells me something practical. "if you want to further personalize your phone conversations, you need our phone to do it." spare the "wifi" arguments and all the other crap that's been discussed. even if every android phone had a FFC, it wouldnt matter. VZW want's to sell the image of the aloof intellectually superior teenage girl with something to say that hides behind a veil of secrecy, where as iphone simply said "we'll let you look at your loved ones while you talk to them."

i dont like the iphone, i use the HTC hero, and am hoping for something with the specs of the EVO including the FFC without the 62" screen(it's called hyperbole people, exaggeration to make a point) to come out soon so i can upgrade to that. that said, the iphone ad said something that people can relate to, whereas the vzw ad could have just as easily been a recruitment video for the teenage feminist regime, and sought only to pander to little girls with inferiority complexes by giving them a false sense that anyone cares what they think.(it would be much better to actually care what they think, and treat them accordingly)

 

[lunatic59]

...in reality, none of these teeny-bopper girlies are putting out good ideas anonymously in a format that allows them to be judged on the merit of their thoughts ...


... now let's look at the iphone ad. it's all about image, openly about image.

Regardless of your opinion of the value of the message, these ads are both effectively targeting the emotional response of a specific demographic. Today's youth are more apt to express themselves in a digital medium and modern relationships are more fragmented and geographically distant than they used to be. These ads give both groups a hefty dose of the warm and fuzzies and will most likely be effective.

 

[ari-free]

I think the cyborg shit works. It kinda plays off the commercial attached... that the phone is not something that just looks really nice and a status symbol, its gets stuff done in kinda an "industrial" fashion.

BTW this is a total jack of the Ford truck commercials. lol but still cool.

YouTube - ‪DROID "Pretty" Commercial: Dissing iPhone as "Digitally Clueless" [HQ]‬‎

It seems that Apple isn't even trying to challenge the perception that the iPhone is the "clueless princess" phone. It's a complete reversal of their Think Different campaign, which inspired people to do more with their computers than just sit back and soak in the work of others.

 

[Demache]

The Verizon one: Nice message. But what about the product? Nothing compels me to ditch my current carrier and go to Verizon (hypothetically of course). The Verizon "Tower" ad was far better since it told people that they have a very strong network infrastructure.

The Apple one: I think its the better of the two. It demonstrates a feature and the product itself. Don't really like Apple commercials, since they tend to be very pompous. But this one, I don't know, seemed alright.

 

[Vihzel]

I just saw another Apple ad with the same concept but with a woman telling her husband (assuming that it's her husband) that they're going to have a baby together over FaceTime. I was like... "Wow... seriously?!? You would rather tell the great news over FaceTime instead of in person?" I just really hope that they couldn't see each other for like a few days or something for them to have to resort to that.

 

[lunatic59]

I just saw another Apple ad with the same concept but with a woman telling her husband (assuming that it's her husband) that they're going to have a baby together over FaceTime. I was like... "Wow... seriously?!? You would rather tell the great news over FaceTime instead of in person?" I just really hope that they couldn't see each other for like a few days or something for them to have to resort to that.

Most, if not all of what Apple shows being communicated through FaceTime should be done in person. There's one out now of a man calling his father showing him the image of his newborn. And the daughter who just got braces and the dad sings to her to get her to smile.

Of course nobody would be interested in what the typical facetime call is ...

"dude, turn on your facetime"
"okay, this is cool"
"Yeah ... um what should we do now?"
"Let's go get some beer."

or

"Hi sweetie, want to facetime?"
"Sorry, I have a headache."

or

"Mom, press the button"
*click*
"Mom? No, that button hangs up the phone, the red one that says ..."
*click*
"Mom, no the *other* red one ... that says accept."
*wait*
"Are you connected to WiFi?"
*wait*
"Mom? Never mind, I'll be over in 20 minutes."

Of course they don't ever show what toilet paper is really used for either.

 

[Member138406]

Most, if not all of what Apple shows being communicated through FaceTime should be done in person. There's one out now of a man calling his father showing him the image of his newborn. And the daughter who just got braces and the dad sings to her to get her to smile.

Of course nobody would be interested in what the typical facetime call is ...

"dude, turn on your facetime"
"okay, this is cool"
"Yeah ... um what should we do now?"
"Let's go get some beer."

or

"Hi sweetie, want to facetime?"
"Sorry, I have a headache."

or

"Mom, press the button"
*click*
"Mom? No, that button hangs up the phone, the red one that says ..."
*click*
"Mom, no the *other* red one ... that says accept."
*wait*
"Are you connected to WiFi?"
*wait*
"Mom? Never mind, I'll be over in 20 minutes."

Of course they don't ever show what toilet paper is really used for either.

This is exactly what I was about to post. Apple is just showing situations that invoke some sort of emotion. Not like some of the examples from above that are more realistic facetime experiences.. lol

In fact I think video calls are pretty stupid.. I don't know many situations where it would be beneficial besides that "wow" factor that just wears off very quickly.

 

[tommy_ed]

Most, if not all of what Apple shows being communicated through FaceTime should be done in person. There's one out now of a man calling his father showing him the image of his newborn. And the daughter who just got braces and the dad sings to her to get her to smile.

Of course nobody would be interested in what the typical facetime call is ...

"dude, turn on your facetime"
"okay, this is cool"
"Yeah ... um what should we do now?"
"Let's go get some beer."

or

"Hi sweetie, want to facetime?"
"Sorry, I have a headache."

or

"Mom, press the button"
*click*
"Mom? No, that button hangs up the phone, the red one that says ..."
*click*
"Mom, no the *other* red one ... that says accept."
*wait*
"Are you connected to WiFi?"
*wait*
"Mom? Never mind, I'll be over in 20 minutes."

Of course they don't ever show what toilet paper is really used for either.

hahahaha just got my laugh for the day! good stuff


although i'm going to have to go with the apple ad if i HAD to pick one.. at least i knew what they were selling before the last 2 seconds of the commercial

 

[Amatherly]

Most, if not all of what Apple shows being communicated through FaceTime should be done in person. There's one out now of a man calling his father showing him the image of his newborn. And the daughter who just got braces and the dad sings to her to get her to smile.

While I agree with you about a lot of the FaceTime commercials, but I don't agree with the father showing his father the new grandchild. With the number of people who live hours and hours from their family, it's completely likely that the fastest way to show off a new child would be over video chat.

My dad was in the Navy, so my parents lived 12 hours from their parents when I was born. I'm sure my mom would have loved to had been able to share pictures and video with my grandparents immediately. And I'm sure my grandparents would have loved to see it as well.

 

[jree]

Apple ad because the chick is hot and it gets a main selling point across. Does anybody know her name

 

[ashykat]

I didn't like the Verizon commercial at all. Okay, Air doesn't discriminate, but how does Verizon help me rule the air better than another provider? I know they're a great carrier because I use them, but what about someone deciding between them and another carrier? It didn't convey a message that was relevant.

I liked the Apple one okay. I think they're pushing Facetime as the killer feature a bit too hard but the commercial got across what I think it was meant to. In all honesty I don't think video chat is going to be that huge, but there are times it could be handy, and Apple's implementation is definitely simple.