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I think that means the phone doesn't recognise the RUU file or it's corrupted. Try downloading from here: Shipped ROMs
You want the 5th one down with the filename:
RUU_Ace_HTC_WWE_1.32.405.6_Radio_12.28b.60.140e_26.03.02.26_M_release_155891_signed.exe
Same problem againsorry to be a pain
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Once you have done all of the above, you can dispense of the GoldCard - if you have a card reader, you can plug it in to your computer and format itThe process would now be:
Create a GoldCard(done) - this allows you to put a non-branded firmware on your phone... as in run the next RUU.
Run RUU - http://db.tt/1YCENbSb (older, non-branded firmware)
Root using Ace Hack Kit (root guide found in the sticky) - the reason to root is that the Hack Kit will change your CID.
Run second RUU - http://db.tt/71wHEg87 (this will put you on the most up-to-date, unbranded, Sense 3.0 firmware, ready to take updates direct from HTC as and when they come out)



