lady here. Own the Droid - loves it.
Coworkers, also ladies, seem mystified by it too. They were all about getting an iphone, saw mine, and decided not to. While I don't know if they'll necessarily get the Droid, the fact that its awesomeness made them immediately reconsider their iphone lust and decide against getting one is pretty funny.
I'd also like to add that they're pretty girly.
While yeah, the marketing is definately most fitted to appeal to males, I think today, as consumers - regardless of sex - we're attracted to the new and cool and whatever we perceive as the best. The iphone is perceived as the king/queen
of smartphones now because it made a name for itself since it was completely innovative, and had really good marketing. It also helps that Apple itself already had an enormous number of loyal brand enthusiasts.
The iphone was the best thing out there in my coworkers' minds, until they saw my droid.
Also, while Droid ads play on a sci-fi action theme which typically makes us think of a male audience; the ads definitely sparked curiosity, increased awareness, and positioned their product as something out of this world. Definite marketing win imo.
All in all, as someone who almost got an Iphone, then read about Android in some comments, and decided to hold out 4 a sexy phone to go along with what sounded like a superior mobile OS, I'm extremely satisfied with my Droid.
havent put this thing down since I got it on the Friday the 13th... 
And the Eris doesn't have a sweet dock of any sort so I made the right decision when I got the "men's" Droid.
