Extremely valid points. And just to expand on the point Outrigger is making, if the EVO is going to be the "flagiship" phone for Sprint (at least, this year), and they really want to market it appropriately, that ALSO means that they'll be working with a lot of outside companies to create a successful marketing campaign across different platforms.
For ANY business, the more cooks in the Kitchen, could lead to confusion, especially if there are a few that are not on the same page. BUT, once those cooks get on the same page, it could mean fantastic food!