I agree with you 1000000%. But all of the "experts" On these forums are saying it is to early to advertise...lol. I still think they should be pounding this phone into peoples heads like Apple and Verizon does! They should have started weeks ago!
And you are 100% correct, but this is sprint. They are not experts in marketing, heck they are mediocre at running a phone company. No one ever says "sprint the people that revolutionize cellphone marketing." No one ever says that, to expect more out of sprint is just pointless and sad.
Here's some interesting reading regarding the Sprint EVO playbook:
It is clear that who ever is running that website should not get the htc evo. They should just avoid the phone like the plague.

) However, I can't imagine this train of thought working on anything else. Take for example war. If you all believe the hype and believe we new about the terrorist plot to hijack planes then crash them into the pentagon / twin towers... wouldn't it have behooved all American's to act first. I just find it odd that, as you say kcs7272, they didn't start the advertising weeks ago. As a matter a fact I said the same thing a couple weeks ago myself. 
