my $0.02 on the "why isn't sprint advertising more?" thread...
i work for one of the largest ad agencies in the world. we begin to discuss campaigns for products months and months before they come out. there are tons of metrics that are gathered. surveys are sent out, people are interviewed, focus groups are formed. decisions are made based on tons of data AND the input of the client. tens and sometimes hundreds of people are involved just on the agency level. furthermore, multiple agencies are involved when dealing with a big company like sprint. there may be one agency for digital ads, one for radio, one for tv, one for print, etc.
do we screw it up sometimes? yeah. of course. hindsight is 20/20. but, people, posting a "sprint is sooooo dumb not to advertise this thing all over the place" are saying that with very, very little info.
how often do you see ads for cars that aren't yet out? do you see ads for the new BMW in may when it doesn't come out until september? how about TVs? do you see ads for a sony TV that you can't buy yet?
now, i am NOT saying this is the reason we don't see hundreds of evo ads on TV. and i am not saying this strategy will turn out to be a good one. but, we might want to take a step back and realize that a) most of us know a lot less about advertising than the people sprint has hired b) we haven't seen any of the metrics and c) we need to stop thinking that "some guy at sprint" forgot to click send on the "start the evo ads now" email.
in the meantime, it makes the evo easier for us to get.