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There's also the Xposed framework and MinMinGuard. I'm rooted so I don't know if Xposed works with non-rooted devices.
You can download the modules directly from within Xposed. Just make sure you apply the framework and reboot before adding modules. You also have to reboot after adding the modules.
I use MinMinGuard and Adblock Plus.
Im pretty sure minminguard got pulled because the dev felt bad about taking away ad income for devs.
Im on the fence about ad blockers (morally).
If every dev made an ad free payed version of their app id happily buy it

It lets me know when I have an app that is pushing ads and whenever I have a virus.
Google has made enough money from me from the last 4 Google edition phones we bought. I loath ads and make it my business to block them on my PC's, laptops, phones, and tablets.
Adblock is garbage, but if you're not rooted it works "ok".
AdAware is the better app and blocks more ads than Adblock. I recommend it for rooted phones.