A Tag Heuer is never losing its value. Good investment
I am a bit of a timepiece diva. I've got Movado, Gucci, Raymond Weil and a few others. I had a gold Waltham pocket watch that I had restored, but I gave it to my son on his 21st birthday, which he carried on the day of his wedding.
I've never been a fan to Tag's, nor of chronographs, but this one caught my eye and when they went over the sale price and I tried it it on, the Mrs. insisted I buy it. Of course she didn't have to twist too hard.
That's the principle I use when buying any watch, here's the last one I bought.
And I'm fully confident that in the future it will at least keep its value
While you may jest, I have had some el-cheapo watches that i absolutely adored. Some of the original Fossil's come to mind and I still have a 30-year-old Seiko i can't bear to part with. Swiss Army marketed some very attractive casual and sport watches as well.
Rolex has never impressed me, but maybe one day they'll make a decent timepiece.