Why wouldn't they give a couple hundred million or a billion? I've always wondered why companies want to look altruistic, but give less than even a fraction of a percent of their money to charity. It's not like Apple doesn't have 60 or 70 billion lying around (probably more now). Nothing against charity work I just think if you really want to help Africa, you're going to need a lot more than tens of millions.
DISCLAIMER: I might be wrong! Or I might not be incorrect one darn bit at all.
So here goes. I do not know how much Apple has donated to charity and I do not know how much Jobs has donated to charity. Before we start talking about what these corporations should do, we should actually know some basic facts, like have they already done their part or how much have they actually donated in dollars and cents.
I believe Apple would require board/stockholder approval if they wanted to donate "a couple hundred million or a billion" dollars to charitable groups.
Remember, it is not Job's billions and he is not free to start cutting checks. Public corporations are owned by tens of thousands of stockholders -large and small- and he must answer to a board of directors.
Corporations are different than thee and me. They are constrained in many ways.
Ask Mr. Google about "The Bill and Melinda Gates Foundation." Clearly, this small group of founders have given quite a bit. It is the largest privately funded group of its kind in the world. Some people of means do great things with their cash and they always have.
Even small corporations donate cash. Even though they are taxed when they earn a dollar, taxed when they spend that dollar, taxed when that dollar earns another dollar, and taxed when they die and they leave that dollar to their relatives and family and on and on it goes.
Corporations donate far more than people seem to believe.