Ok for everyone new at something other than iTunes, it looks like Motoroa has their own app to sync media to Motorola Android devices. It claims to sync WM and iTunes playlists (yay!) over as well as photos, custom ringtones, etc. The app is called Motorola Media Link.
Motorola Media Link - Motorola USA
Just another alternative...
Motorola Media Link - Motorola USA
Just another alternative...