one radio shack i went ot the last day of the sale refused to sell me 2 (one for me and one for wife) unless i activated there. didnt have time i was on lunch break. never heard of having to activate in store (i purchased my optimus v from the same store without activating). they said cause people resell them for a profit. wtf who cares what i do with my phone? plus they said they have to sell me insurance or airtime. neither of which i needed. anyway they lost a $500 sale over nonsense. of course the next radioshack i went to only had one so the wife had to wait!