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As others have said, lithium ion batteries don't need to be run through cycles to make them have full efficiency as stated elsewhere on this forum.
It is helpful to fully charge it then let it fully drain so that the phone can calibrate how much power the battery has.
Lithium ion batteries degrade fastest if fully charged and at high temperatures. If a lithium battery discharges too much it may no longer be functional.
Therefore, batteries are shipped with a partial charge. Lithium ion batteries do not typically leak over time, ie they do not lose charge over time when not used.
Bottom line: Its not a huge deal either way. Ideally charge it up, let it drain fully to let the phone calibrate.
by drain fully do you mean don't charge until the phone shuts itself off from low battery?
The same article also has this to say:
"To prevent failure, never store the battery fully discharged. Apply some charge before storage, and then charge fully before use."
That would seem to apply to a new battery as well. Likely, the manufacturer charged it to some minimal capacity before packaging. You could consider the time between then and the receipt of your incredible as storage. It may not be absolutely required. But I plan to charge it for about 5 hours before any use.
I don't understand why companies don't fully charge their lithium batteries..
Maybe they add up the electric bill and figure they only should do half way to cut costs.
Hmm..
Lithium ion batteries tend to wear out if they are kept full and if they get hot. The best way to store a battery is with a little charge, ideally ~40%. They leak charge very slowly and can be stored for a long time. However, if they fully discharge they no longer work. In normal use, the device shuts off before the battery fully discharges. Don't store a fully discharged battery.
So... to answer your question, they keep a partial charge because thats best for the battery while its in transit and sitting on shelves.