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The vouchers are only for select TV shows/movies. You cannot use it for everything in the Hub. This is where I hate inconsistency. In my Note 10.1, it shows a 'Voucher Zone' that lists the titles you can use the vouchers on. The Note 2 does not have this category.
I got 2 x $20 vouchers when I accessed the Hub on my Note 2 and Note 10.1. You can manage up to 5 devices. So I can assume you can get $100 in vouchers if you have that many devices tied into the same account. I've already redeemed them with some cents left.
Odd, I'm in Canada and got it without any fuss. I just accessed the hub (which prompted me to update it) and got a welcome screen promo. I think the update is required to get the promo. Did it for both my Note 2 and 10.1.
The only issue I had was finding titles allowing for the vouchers to be used. In which case, I used my Note 10.1 to look up and purchase.
Media hub? I actually have Video Hub (as well as other hubs). Maybe that's the difference with the US version. Probably region specific as you stated earlier.